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Allow Us to Reintroduce Ourselves

Our Story

Our promise is simple – self-care that gives you head to toe happiness. We believe self-care should not only make you feel good, but also make you smile. Products should do what they say they do, but also make self-care moments more beautiful. And it shouldn’t cost a fortune.

Our CEO and Founder, Marsha Martin, started ONYX in 1990. As a licensed cosmetologist and a born entrepreneur, she has a passion for all things beauty. Since then, ONYX has launched the leading nail polish remover, Hard As Hoof Nail Strengthening Cream, our Cracked Heel Stick and lots of other innovative products. 

The team today finds joy every day in developing new ways to remove nail polish, new solutions for nail strengthening and removing calluses as well as bath and body products with amazing scents, surprising ingredients and innovative technologies.  

Our Values

We wholeheartedly believe that self-care should not only enrich the lives of our team and our consumer but also act as a powerful force for positive change.


We put our consumer first in everything we do by creating premium experiences at accessible prices.


We cultivate an environment where bold ideas thrive, sparking innovation and creativity.


We respect one another, our community, and our planet by recognizing the lasting impact of our actions.


We embrace collaboration as a team, uniting unique talents and perspectives to achieve extraordinary results.


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