Our Story
Our promise is simple – self-care that gives you head to toe happiness. We believe self-care should not only make you feel good, but also make you smile. Products should do what they say they do, but also make self-care moments more beautiful. And it shouldn’t cost a fortune.
Founded in 1990 by licensed cosmetologist and entrepreneur Marsha Martin, ONYX has been a leader in beauty and self-care for over three decades. From the #1 branded nail polish remover to the cult-favorite Hard As Hoof Nail Strengthening Cream and best-selling Cracked Heel Stick, our products are designed to deliver real results.
As of January 2025, ONYX is thrilled to welcome Sandra Abdallah as the new CEO, leading the brand in its mission to provide innovative self care solutions.
Our Values
We wholeheartedly believe that self-care should not only enrich the lives of our team and our consumer but also act as a powerful force for positive change.
CONSUMER FIRST
We put our consumer first in everything we do by creating premium experiences at accessible prices.
BE BOLD
We cultivate an environment where bold ideas thrive, sparking innovation and creativity.
SHOW RESPECT
We respect one another, our community, and our planet by recognizing the lasting impact of our actions.
COLLABORATE
We embrace collaboration as a team, uniting unique talents and perspectives to achieve extraordinary results.